Haku

This thesis had three main objectives for the case company, Digiteam Oy. Firstly, to gather market and user data for a new subscription-based business model for dog owners. Secondly, the case company needed information about the buying and spending...

This thesis's primary objective was to understand value and its creation while designing a business model for a digital service design agency known as "the case company”. The agency aims to explore new business opportunities in the context...